Erin Craven, Freedom Founder & CEO

After 22 years working in the healthcare industry, Erin combined her entrepreneurial drive, passion and empathetic leadership to build UROSPOT; a leading- edge company disrupting the way bladder leaks, urge issues, and sexual dysfunction are treated.

With four kids, a husband she is crazy about, and a jam packed career, her challenges with bladder leaks and urge issues were negatively impacting her freedom and confidence. She knew she wasn’t alone in facing these challenges.

Simply put, Erin started UROSPOT to bring innovative technology to women and men who deserve a better quality of life. She shares her story and struggle to inspire other women (and men) to have the courage to seek help and get results.

She wants you to live free.
She wants you to live confident.
She is your pelvic floor champion.
She is here for you.


Dr. Laura D. Sovran, Medical Director

Dr. Sovran lives in London, ON with her husband and two young children. She received her Doctor of Medicine (M.D) and Obstetrics & Gynecology from the University of Toronto, Toronto, ON. All of her education and teachings have been focused on impacting women’s health.

When she isn’t performing surgery, Dr. Sovran is tuned-in to innovative, disruptive technology that helps change women’s (and men’s) lives.  Dr. Sovran and Erin (Freedom Founder of UROSPOT) share a passion for this technology that empowers women. Recognizing a solution-gap in her own field of expertise for bladder leaks and urge issues, Dr. Sovran quickly recognized that while there are multiple, invasive treatment options, UROSPOT delivers a new, unique, non-invasive solution.

She sees the struggle.
She wants to change lives.
She is a medical rock star.
She is here for you.

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