MEET ERIN

Erin Craven, Freedom Founder & CEO

After 22 years working in the healthcare industry, Erin combined her entrepreneurial drive, passion and empathetic leadership to build UROSPOT; a leading- edge company disrupting the way bladder leaks, urge issues, prolapse and sexual dysfunction are treated.

With four kids, a husband she is crazy about, and a jam packed career, her challenges with bladder leaks and urgency were negatively impacting her freedom and confidence. She knew she wasn’t alone in facing these challenges.

Simply put, Erin started UROSPOT to bring a modern approach to people who deserve a better quality of life.  She shares her story and struggle to inspire others to have the courage to seek help and get results.

She wants you to live free.
She wants you to live confident.
She is your pelvic floor champion.
She is here for you.

MEET LAURA

Dr. Laura D. Sovran,
Medical Director

Dr. Sovran lives in London, ON with her husband and three young children. She received her Doctor of Medicine (M.D) and Obstetrics & Gynecology from the University of Toronto, Toronto, ON. All of her education and teachings have been focused on impacting women’s health.

When she isn’t performing surgery, Dr. Sovran is tuned-in to innovative, disruptive technology that helps change people’s lives. She is also a proponent of physio.  Dr. Sovran and Erin (Freedom Founder of UROSPOT) share a passion for innovation that empowers women. Recognizing a solution-gap in her own field of expertise for bladder leaks and urge issues, Dr. Sovran quickly recognized that while there are multiple, invasive treatment options, UROSPOT delivers a new, and modern approach that combines the best of physio with best of technology.

She sees the struggle.
She wants to change lives.
She is a medical rock star.
She is here for you.

MEET SINÉAD

Sinéad Dufour, PhD, UROSPOT Physiotherapy Advisor

Dr. Dufour is passionate about pelvic health. As Associate Clinical Professor in the Faculty of Health Science at McMaster University, and the lead author of two recent clinical practice guidelines in conjunction with the Society of Obstetricians and Gynecologists of Canada, she is a knowledgeable advocate for conservative approaches to prevent and manage pelvic floor dysfunction.

When she isn’t teaching future doctors and leaders in pelvic health, she is busy researching, treating women who need her help, and sitting on multiple national and international advisory boards –  all the while raising her twins. Total superwoman!

Sinéad believes that women deserve choice in how they seek and receive care. She believes  that innovation to collaborate across methods and technology create important solutions for enhanced pelvic health.

She knows the pelvic floor.
She blazes trails.
She is a true coach and champion of women.
She is here for our team and for you.