Erin Craven’s transition from a top-tier role in a Fortune 100 company to the helm of UROSPOT was inspired by her personal struggles with bladder issues and a desire to find an innovative solution. In her recent chat with CanadianSME Small Business Magazine, Erin highlighted UROSPOT’s rapid growth, emphasizing its unique, non-invasive approach to pelvic health that combines technology with education and health coaching. Continue Reading…
In an insightful interview with CanadianSME Small Business Magazine, Erin Craven, founder and CEO of UROSPOT, shares her transformative journey from a high-profile role in a Fortune 100 company to establishing a pioneering venture in pelvic health.
Personal Motivation and Entrepreneurial Leap
Erin’s personal struggles with bladder leaks and urgency, common issues among women, ignited her passion for innovation in women’s health. Dissatisfied with existing solutions, she discovered advancements using energy to restore and strengthen pelvic floor muscles. This revelation led her to envision a modern healthcare experience addressing pelvic health challenges in a dignified manner. With unwavering determination, Erin left her corporate career to establish UROSPOT, aiming to provide effective, non-invasive treatments for bladder leaks, urge issues, prolapse, and sexual dysfunction.
Breaking Societal Taboos
Pelvic health issues often remain unspoken due to societal taboos. Erin emphasizes the importance of making these topics talkable, challenging the dismissive nature of women’s healthcare. By sharing her story and encouraging others to do the same, UROSPOT fosters a supportive environment where individuals feel empowered to seek help and improve their quality of life.
Rapid Growth and Franchise Expansion
Since its inception, UROSPOT has experienced remarkable growth, with 13 out of 22 planned locations already operational across Canada. The company’s success is attributed to its unique, non-invasive approach to pelvic health, combining technology with education and health coaching. UROSPOT’s franchise model ensures a consistent, high-end client experience, with potential franchise partners undergoing a thorough vetting process to maintain quality and alignment with the company’s mission.
Innovative Treatment Approach
UROSPOT’s care model involves world-class education and health coaching from physiotherapists, complemented by non-invasive technology that accelerates results. Clients remain fully clothed during appointments, with no internal procedures or physical contact. The treatment utilizes a Health Canada and FDA-approved chair that delivers energy to stimulate, restore, and strengthen pelvic floor muscles, effectively performing the equivalent of 11,000 Kegel exercises in just 28 minutes. Clinical studies report that 95% of clients experience significant quality of life improvements, with nearly 70% eliminating or significantly reducing their use of pads.
Empowering Through Storytelling
Storytelling is a key component of UROSPOT’s brand, serving as a powerful tool to break stigmas and encourage individuals to seek treatment. By sharing her personal journey, Erin inspires others to recognize that while pelvic health challenges are common, they are not normal, and effective solutions are available.
For more information about UROSPOT’s services and franchise opportunities, visit their official website.
This summary is based on the article “The UROSPOT Story with Erin Craven” from CanadianSME Small Business Magazine.
